Meta Search Marketing
Direct sales is essential to maintain profitability for hotels. As the marketing and distribution landscape continues to change rapidly new opportunities keep arising.
It is key that you battle for direct reservations where consumers are researching your hotel. With Meta-Search this now has become possible.
On websites and platforms like TripAdvisor and Google Hotel Finder you can now directly display your hotel prices and compete head to head with Online Travel Agencies (OTA).
Why should your hotel do meta-search marketing?
- Increase direct sales
- Reduce OTA commission cost
- Increase profitability
- High conversion level
- 13 x ROI
Yes you read it correctly. With TripConnect by TripAdvior we achieve an average ROI of 13 times the investment. Price adds have a very high conversion as consumers are researching your hotel already. They put in the dates they will be travelling to see your direct rates. So they are highly qualified potential buyers.
With our tracking system you will be able to see exactly how many extra direct bookings you generate based on the budget that has been allocated. TripAdvisor price adds is the most effective marketing channel for hotels on the market today.
Besides TripAdvisor we also connect to the following meta-search marketing and distribution channels:
- Google Hotel Finder (HPA) (includes Google Maps & Search)
Don’t loose any more bookings to OTA, convert direct!